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Investing for Impact

How can you invest your money for the most impact in your community? Learn about the Heart of Missouri United way process for agency verification with proper guidelines and documentation. Learn how community impact investments actually work.

Leadership Circle & Tocqueville

The national United Way Tocqueville Society was founded in 1984 in order to deepen the understanding, commitment, and support of United Way’s most generous and community-minded investors. Locally, Bo Fraser, Ann and Stan Kroenke, Greg and Virginia Mattli, Dan Stubler, and an anonymous donor established our Society in 1999.

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The University of Missouri gives you the option of simply donating online

University of Missouri Employees

Click Here to donate now!

Click Here to download the Mizzou Employee Pledge Form!

University of Missouri Retirees

Click Here to donate now!

Click Here to download the Mizzou Retirees Pledge form!


Pacesetters are local companies and partner agencies that commit to completing early, high-performing fundraising campaigns for Heart of Missouri United Way. This prestigious group sets the pace early for the overall community campaign and motivates other companies to take initiative in raising funds to address needs in our community.

During the 2020 community campaign, Pacesetters collectively pledged $1,043,353 to United Way’s campaign supporting the Health Education and Financial Stability of everyone in our community. This total represents a 2.7% increase over the same companies and agencies from their campaign efforts last year

Heart of Missouri United Way is extremely grateful to this dedicated group!

How To Become A Pacesetter


To become a Pacesetter, a company commits to pledging a combined corporate and employee gift of more than $4,000, and to conducting workplace giving campaigns that achieve at least two of the following benchmarks:

  • 80% of employees donate through payroll deduction
  • 10% increase in employee participation over the previous year
  • 8% increase in total corporate and employee pledges over the previous year
  • 80% of employees pledging to donate
  • 8% increase in an average gift from employees over the previous year
  • 10% increase in corporate gift over the previous year
  • Participate in United Way’s annual Day of Caring volunteer event

Current Pacesetters

Pacesetter Businesses

BMW of Columbia
Boone Hospital Center
Central Bank of Boone County
Columbia Insurance Group
Commerce Bank
Daniel Boone Regional Library
First State Community Bank
Hawthorn Bank
Mercedes Benz of Columbia
Miller’s Professional Imaging
Missouri Employers Mutual
Providence Bank
PWArchitects, Inc.
Simon Oswald Architecture
The Bank of Missouri
The Giving Branch
Veterans United Foundation

Pacesetter Agencies

Columbia Housing Authority
Easter Seals Midwest
First Chance for Children
Grade A Plus Great Circle
Heart of Missouri CASA
Heart of Missouri United Way
Love INC
Lutheran Family & Children’s Services
Mid-Missouri Legal Services
Phoenix Programs
The Salvation Army
Voluntary Action Cente


LIVE UNITED 365 is an opportunity for Columbia’s small businesses to support Heart of Missouri United Way. For only one dollar a day, or $365 a year, your business becomes a member of the LIVE UNITED 365 Small Business Circle. We are so grateful to these select businesses for being a part of this elite circle.

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Torchlighters are Columbia Public Schools that have run employee campaigns totaling $1,000 or more. Additionally, Torchlighters achieve at least two of the following benchmarks:

  • 70% of donors used payroll deduction
  • 10% increase in employee participation
  • 8% increase in total pledges
  • 80% of employees participating pledging
  • 8% increase in an average gift from employees

Torchlighter Schools

  • Columbia Area Career Center
  • Fredrick Douglass High School
  • Fairview Elementary School
  • Rock Bridge Elementary School
  • West Middle School

Upcoming Donor Events

There are no upcoming events at this time.